[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog:relation-satisfaction-client":3,"carousel-blog":116},{"id":4,"title":5,"slug":6,"headline":5,"keywords":7,"summary":8,"publishDate":9,"createdAt":10,"updatedAt":11,"publishedAt":12,"locale":13,"content":14,"seo":52,"textBeforeFooter":7,"focusImage":59,"bannerImage":100,"cat_news":106,"campus_infos":115},557,"On parle satisfaction client ?","relation-satisfaction-client",null,"Salut futur maestro du management ! Tu sais, dans le grand opéra qu'est le monde du business, la relation client, c'est le solo qui fait vibrer toute la salle 🥰. Mais attention, on ne te parle pas juste d’un sourire et d’un \"Merci, à bientôt !\" Non, non, c'est tout un art ! C'est comprendre le pourquoi du comment, le quand et le où, et surtout, le \"qu'est-ce qu'il veut, ce client ?\". En gros, c'est un peu comme jouer à Sherlock Holmes, mais avec des graphiques et des sondages au lieu d'une loupe. Alors, prêt à plonger dans cette aventure où chaque client devient un fan de ta marque, un peu comme si tu étais une rockstar du service client ? Accroche-toi 🎸🕵️‍♂️🌟 !\n","2024-01-29","2024-01-30T14:15:10.258Z","2024-01-30T14:15:15.249Z","2024-01-30T14:15:15.222Z","fr",[15,19,24,27,30,33,37,40,43,46,49],{"__component":16,"id":17,"text":18},"texts.richtext",10344,"\u003Cp>Salut futur maestro du management ! Tu sais, dans le grand opéra qu'est le monde du business, la relation client, c'est le solo qui fait vibrer toute la salle 🥰. Mais attention, on ne te parle pas juste d’un sourire et d’un \"Merci, à bientôt !\" Non, non, c'est tout un art ! C'est comprendre le pourquoi du comment, le quand et le où, et surtout, le \"qu'est-ce qu'il veut, ce client ?\". En gros, c'est un peu comme jouer à Sherlock Holmes, mais avec des graphiques et des sondages au lieu d'une loupe. Alors, prêt à plonger dans cette aventure où chaque client devient un fan de ta marque, un peu comme si tu étais une rockstar du service client ? Accroche-toi 🎸🕵️‍♂️🌟 !\u003C\u002Fp>",{"__component":20,"id":21,"level":22,"text":23},"texts.title",6878,"h2","L’importance de la relation client",{"__component":16,"id":25,"text":26},10342,"\u003Cp>Tu crois sincèrement que gérer la relation client, c'est juste bombarder de sourires et répéter \"Merci, à bientôt !\" à tout va 😳 ? Détrompe-toi, c'est une vraie science ! Un mélange explosif entre psychologie, stratégie, et un soupçon de magie.\u003C\u002Fp>\u003Cp>Imagine : chaque client est un univers unique, avec ses attentes, ses rêves, et parfois même ses petites manies. Toi, en futur pro de la relation client, tu vas apprendre à les lire comme un livre ouvert 📖. C'est un peu comme être un mentaliste, mais sans le chapeau et la cape. Tu vas découvrir comment chaque interaction peut se transformer en un feu d'artifice de satisfaction client 🎇. On parle de créer des expériences mémorables, de susciter des émotions, d'engager un dialogue qui va bien au-delà d'un simple achat. \u003C\u002Fp>\u003Cp>Et cette démarche peut t'apporter plein de trucs cools :\u003C\u002Fp>\u003Cul>\u003Cli>trouver de nouveaux clients (oui, ils ne tombent pas du ciel 🤷) ; \u003C\u002Fli>\u003Cli>garder ceux que tu as déjà ;\u003C\u002Fli>\u003Cli>augmenter leur satisfaction (happy clients, happy life) ;\u003C\u002Fli>\u003Cli>mieux les connaître pour leur proposer ce dont ils rêvent ;\u003C\u002Fli>\u003Cli>booster la réputation de ta boîte ;\u003C\u002Fli>\u003Cli>réduire les coûts ;\u003C\u002Fli>\u003Cli>te donner un avantage sur tes concurrents.\u003C\u002Fli>\u003C\u002Ful>",{"__component":20,"id":28,"level":22,"text":29},6879,"Les outils à ta dispo",{"__component":16,"id":31,"text":32},10343,"\u003Cp>On te voit déjà le cerveau en ébullition, mais ne panique pas : pour atteindre tes objectifs, tu as tout un lot d’outils à ta dispo !\u003C\u002Fp>\u003Cp>\u003Cbr> \u003C\u002Fp>",{"__component":20,"id":34,"level":35,"text":36},6880,"h3","#1 Les KPIs",{"__component":16,"id":38,"text":39},10345,"\u003Cp>Les KPIs (Key Performance Indicators), tu connais 🤨 ? Tu sais, ces super indicateurs qui te permettent de savoir ce qui fonctionne et ce qui ne fonctionne pas, mais aussi comprendre les attentes et les préférences de tes clients ! \u003C\u002Fp>\u003Cp>Tu dois prendre le temps de bien les choisir (car les KIPs, il y en a beaucoup). Au menu ? En voici quelques-uns : \u003C\u002Fp>\u003Cul>\u003Cli>le Taux de décrochés (TDT) : combien te filent entre les doigts ?\u003C\u002Fli>\u003Cli>la Durée moyenne de traitement (DMT) : es-tu plus rapide que Flash ?\u003C\u002Fli>\u003Cli>le Taux de résolution au premier contact (RPC) : un coup et c'est réglé ?\u003C\u002Fli>\u003Cli>le Net Promoter Score (NPS) : qui sont tes fans ?\u003C\u002Fli>\u003Cli>le Customer Satisfaction Score (CSAT) : ils sont contents, tes clients ?\u003C\u002Fli>\u003Cli>le Customer Effort Score (CES) : c'est dur pour eux, ou c'est finger in the nose ?\u003C\u002Fli>\u003Cli>le Taux de rétention client (CRR) : qui revient pour le bisou final ?\u003C\u002Fli>\u003Cli>le Taux d’attrition (CHURN) : combien te disent \"ciao”, “adios\" ?\u003C\u002Fli>\u003Cli>l’Indicateur de Qualité de Service (IQS) : la qualité, on en parle ?\u003C\u002Fli>\u003Cli>la perception client de la qualité de service (SERVQUAL) : et eux, ils en pensent quoi ?\u003C\u002Fli>\u003C\u002Ful>",{"__component":20,"id":41,"level":35,"text":42},6881,"#2 Le Voice of Customer (VoC)",{"__component":16,"id":44,"text":45},10346,"\u003Cp>Le Voice of Customer (VoC, ou “Voix du client” si tu préfères), c'est un peu comme être le Sherlock Holmes du client 🔎. Tu récoltes leurs avis et commentaires à chaque étape de leur aventure d'achat. Et pourquoi ?\u003C\u002Fp>\u003Cul>\u003Cli>pour renforcer cette fameuse relation client (rien ne vaut une bonne écoute) ;\u003C\u002Fli>\u003Cli>améliorer tes produits et services (car tes clients, ce sont tes meilleurs consultants) ;\u003C\u002Fli>\u003Cli>prioriser tes actions (parce que oui, l'efficacité, c'est la clé).\u003C\u002Fli>\u003C\u002Ful>\u003Cp>En bref, la VoC, c'est ton passe-partout pour entrer dans la tête de tes clients. Alors, prêt à écouter comme jamais ? 🕵️‍♂️👂✨\u003C\u002Fp>",{"__component":20,"id":47,"level":35,"text":48},6882,"#3 La Green Expérience : tellement écolo que même la nature te fait un high five 🙌",{"__component":16,"id":50,"text":51},10347,"\u003Cp>Tu sais ce que les clients adorent par-dessus tout aujourd'hui ? Voir que tu es plus vert que leur smoothie kiwi-banane du matin 🥝. Oui, la Green Expérience, c'est le nouveau Graal du business moderne. Alors, tu dois parvenir à combiner expérience client et écologie.\u003C\u002Fp>\u003Cp>C'est un peu comme si tu offrais un double cadeau à tes clients et à la planète. Et crois-nous, les clients d'aujourd'hui scrutent, observent, analysent chaque petit geste que fait ta marque.\u003C\u002Fp>\u003Cp>Ton but ? Montrer que tu ne vends pas seulement un produit ou un service, mais que tu le fais en pensant à notre planète. En plus, tu sais quoi ? C'est un super moyen de te démarquer et de booster ton image. Tu deviens ce héros écolo que tout le monde admire 🌿🌍💚.\u003C\u002Fp>\u003Cp>Ça en fait des choses, pas vrai ? Mais ne panique pas, ta formation à IFAG te prépare à faire face à tous ces enjeux 😎.\u003C\u002Fp>",{"id":53,"metaTitle":54,"metaDescription":55,"preventIndexing":56,"og":7,"twitter":7,"metas":57,"links":58,"shareImage":7},3722,"Satisfaction et relation client | IFAG","La relation client, c’est tout un art. Découvre quelques-uns des outils à ta disposition pour assurer la satisfaction de tes clients. \n",false,[],[],{"id":60,"name":61,"alternativeText":7,"caption":7,"width":62,"height":63,"formats":64,"hash":95,"ext":66,"mime":69,"size":96,"url":97,"previewUrl":7,"provider":98,"provider_metadata":7,"createdAt":99,"updatedAt":99},10162,"Design sans titre (39).png",1235,737,{"large":65,"small":74,"medium":81,"thumbnail":88},{"ext":66,"url":67,"hash":68,"mime":69,"name":70,"path":7,"size":71,"width":72,"height":73},".png","https:\u002F\u002Fsarcdprodstrapi.blob.core.windows.net\u002Fstrapi-media\u002Fassets\u002Flarge_Design_sans_titre_39_6e05c6cd67.png","large_Design_sans_titre_39_6e05c6cd67","image\u002Fpng","large_Design sans titre 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