[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog:ia-management":3,"carousel-blog":134},{"id":4,"title":5,"slug":6,"headline":5,"keywords":7,"summary":8,"publishDate":9,"createdAt":10,"updatedAt":11,"publishedAt":12,"locale":13,"content":14,"seo":70,"textBeforeFooter":7,"focusImage":77,"bannerImage":118,"cat_news":124,"campus_infos":133},511,"Comment l'IA redessine les pratiques managériales ?","ia-management",null,"L’intelligence artificielle n’est plus une douce utopie de science-fiction, qu’on se le dise 🤓! Les machines sont aujourd’hui capables de raisonner et d’interagir avec les humains, jusqu’à réaliser certaines tâches précises. De grandes entreprises ont même développé leur propre application IA, à l’image d’IBM avec son assistant Watson.Tu utilises d’ailleurs toi-même cette technologie dans ton quotidien, parfois sans le savoir. Spams de ta boîte mail, chatbot, assistant vocal, application de navigation… L’IA est partout ! Tu te doutes bien que cette technologie impacte le monde professionnel, y compris le domaine du management. On te dit tout sur ce qui t’attend !\n\n","2023-12-05","2023-12-18T16:33:17.328Z","2024-07-29T12:11:22.351Z","2023-12-18T16:33:20.527Z","fr",[15,19,24,27,30,33,37,40,43,46,49,52,55,58,61,64,67],{"__component":16,"id":17,"text":18},"texts.richtext",9635,"\u003Cp>L’intelligence artificielle n’est plus une douce utopie de science-fiction, qu’on se le dise 🤓! Les machines sont aujourd’hui capables de raisonner et d’interagir avec les humains, jusqu’à réaliser certaines tâches précises. De grandes entreprises ont même développé leur propre application IA, à l’image d’IBM avec son assistant Watson.Tu utilises d’ailleurs toi-même cette technologie dans ton quotidien, parfois sans le savoir. Spams de ta boîte mail, chatbot, assistant vocal, application de navigation… L’IA est partout ! Tu te doutes bien que cette technologie impacte le monde professionnel, y compris le domaine du management. On te dit tout sur ce qui t’attend !\u003Cbr> \u003C\u002Fp>",{"__component":20,"id":21,"level":22,"text":23},"texts.title",6456,"h2","L’impact de l’IA sur le management",{"__component":16,"id":25,"text":26},9634,"\u003Cp>Partons sur de bonnes bases 🧐 : l’intelligence artificielle représente l’ensemble des outils et des techniques utilisés pour imiter l’intelligence humaine et son comportement dans la réalisation de tâches complexes. \u003C\u002Fp>\u003Cp>Tu te demandes le lien avec le monde professionnel ? Eh bien, l’IA est devenue l’une des technologies les plus indispensables pour assurer le bon fonctionnement d’une entreprise, de tout secteur et de toute taille 🔥. Cette technologie permet en effet d’avoir des indicateurs de performance fiables, d’obtenir des réponses contextualisées et d’anticiper les résultats d’actions mises en place (mais pas que). \u003C\u002Fp>\u003Cp>Tu dois d’ailleurs savoir que, selon \u003Ca href=\"https:\u002F\u002Fwww.gartner.com\u002Fen\u002Fnewsroom\u002Fpress-releases\u002F2019-03-20-gartner-says-80-percent-of-today-s-project-management\">une étude de Gartner\u003C\u002Fa>, 80 % des processus de travail utiliseront d’ici 2030 l’intelligence artificielle. Impossible de passer à côté, y compris pour les managers ! \u003C\u002Fp>\u003Cp>📢 Quelques chiffres pour que tu prennes conscience des enjeux de l’IA sur le management (merci le Baromètre 2022 “\u003Ca href=\"https:\u002F\u002Fgo.axys-consultants.com\u002Fl\u002F682673\u002F2022-12-13\u002F8tvhb\">Du manager au manager augmenté\u003C\u002Fa>”) : \u003C\u002Fp>\u003Cul>\u003Cli>63 % des managers s’appuient sur la data et les technologies pour assurer leurs missions, dont l’IA pour 43 % d’entre eux ;\u003C\u002Fli>\u003Cli>47 % utilisent des solutions pour automatiser des tâches managériales (contre 22 % en 2021) ; \u003C\u002Fli>\u003Cli>les solutions de reconnaissance des émotions (à partir de la voix ou du texte) sont 2 fois plus employées par les managers (10 % contre 5 % en 2021).\u003C\u002Fli>\u003Cli>31 % des managers ont recours à des outils de gamification, de micro et de fast learning.\u003C\u002Fli>\u003C\u002Ful>",{"__component":20,"id":28,"level":22,"text":29},6455,"Les activités managériales où l’IA entre en jeu",{"__component":16,"id":31,"text":32},9633,"\u003Cp>Non, le manager ne va pas se transformer en Big Brother 🙅. Les enjeux sont bien plus vastes et ambitieux ! Et en bon futur manager, tu dois te préparer à toutes ces évolutions. Car crois-nous, elles sont nombreuses ! Alors, dans quel cas peux-tu utiliser l’IA dans ton management ? On te donne quelques réponses par ici ⤵️.\u003C\u002Fp>\u003Cp>\u003Cbr> \u003C\u002Fp>",{"__component":20,"id":34,"level":35,"text":36},6457,"h3","#1 Encadrer les équipes",{"__component":16,"id":38,"text":39},9636,"\u003Cp>As-tu déjà entendu parler du Deep learning ? Non ? On t’aide un peu : il s’agit d’une branche de l’intelligence artificielle qui est capable d’analyser mais aussi d’interpréter le langage humain. Ces réseaux de neurones artificiels pourront bientôt détecter les signaux de démobilisation et de désengagement des collaborateurs. \u003C\u002Fp>\u003Cp>↪️ Comment 😳 ? \u003C\u002Fp>\u003Cp>En analysant les micro expressions du visage, l’amplitude du sourire, la posture ou encore les intonations de voix des salariés. \u003C\u002Fp>\u003Cp>↪️ On a déjà quelques exemples concrets, comme la société Cogito qui a développé un logiciel pour les centres d’appel afin de détecter des signaux d’insatisfaction auprès des clients en analysant les conversations téléphoniques (débit de parole, ton de la voix, etc.) puis en coachant les collaborateurs.\u003C\u002Fp>\u003Cp>\u003Cbr> \u003C\u002Fp>",{"__component":20,"id":41,"level":35,"text":42},6458,"#2 La prise de décision",{"__component":16,"id":44,"text":45},9637,"\u003Cp>Si on te dit que des algorithmes peuvent t’aider à prendre des décisions managériales, tu nous crois ? Tu devrais 😜 ! Car oui, l’IA permet d’offrir des solutions prédictives et prescriptives afin d’optimiser le fonctionnement, de fiabiliser une action ou encore d’éviter de potentiels incidents. \u003C\u002Fp>\u003Cp>↪️ Comment ? \u003C\u002Fp>\u003Cp>Grâce aux données, of course ! L’IA est en mesure de collecter, d’analyser et d’interpréter une quantité gigantesque de données. Elle peut également détecter à quel moment changer une pièce défectueuse dans un atelier grâce aux sons émis par les machines, orienter la prise de décision pour de futures campagnes publicitaires en recoupant des informations, déterminer le niveau de productivité d’une entreprise grâce à l’analyse d’images satellites, etc.\u003C\u002Fp>",{"__component":20,"id":47,"level":35,"text":48},6459,"#3 L’élaboration d’une vision stratégique",{"__component":16,"id":50,"text":51},9638,"\u003Cp>À ce jour, l’IA a moins d’emprise sur les activités relevant du leadership, notamment pour l’élaboration d’une vision stratégique. C’est notamment le cas pour les visions de type « personality-oriented », qui sont indissociables de la personnalité du dirigeant. Il existe dans ce cas, non pas une vision, mais plusieurs, et un algorithme n’est pas en mesure de les modéliser. \u003C\u002Fp>\u003Cp>Dans le cas d’une vision « résultats financiers », on s’appuie par contre sur des critères rationnels, comme l’optimisation du chiffre d’affaires. L’IA est ici capable de la modéliser et d’intervenir 💁.\u003C\u002Fp>",{"__component":20,"id":53,"level":35,"text":54},6460,"#4 Assurer la gestion de l’organisation",{"__component":16,"id":56,"text":57},9639,"\u003Cp>L’utilisation de l’intelligence artificielle dans les outils de gestion de projets ou de planification permet de concevoir, de déployer, de piloter et d’évaluer les résultats d’une activité. Grâce à des ERP (Enterprise resource planning), des logiciels puissants, il est possible de centraliser les données de l’entreprise mais aussi de gérer les activités comme la gestion de projets, la comptabilité, les achats, la gestion des risques, etc.\u003C\u002Fp>\u003Cp>Il est également possible de suivre les résultats des opérations et de les rendre plus productives ou encore de former les équipes. L’IA peut en effet : \u003C\u002Fp>\u003Cul>\u003Cli>identifier les lacunes en matière d’apprentissage ; \u003C\u002Fli>\u003Cli>offrir une expérience plus personnalisée et plus engageante grâce à un mentorat artificiel avec un chatbot ; \u003C\u002Fli>\u003Cli>proposer un contenu augmenté 📈.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cbr> \u003C\u002Fp>",{"__component":20,"id":59,"level":35,"text":60},6461,"#5 Changer la communication interne",{"__component":16,"id":62,"text":63},9640,"\u003Cp>Partager des informations ou des instructions en quelques secondes seulement avec tes collaborateurs est un autre atout de l’IA. L’arrivée des chatbots, des smartphones et des réseaux sociaux a grandement facilité la communication 🥳.\u003C\u002Fp>\u003Cp>↪️ Comment ? \u003C\u002Fp>\u003Cul>\u003Cli>Des chatbots intelligents peuvent fournir des réponses instantanées et une aide aux questions des collaborateurs, mais aussi faciliter leur accès aux ressources et aux informations. \u003C\u002Fli>\u003Cli>Les données collectées en temps réel aident les managers à identifier les domaines à améliorer, à favoriser une communication ouverte et à effectuer des ajustements au moment voulu.\u003C\u002Fli>\u003Cli>En intégrant l’IA à une plateforme Intranet, il est possible d’offrir un contenu personnalisé à chaque collaborateur, en fonction de son rôle, ses préférences, ses centres d’intérêt, ce qui stimule son engagement. \u003C\u002Fli>\u003Cli>L’automatisation de certaines tâches chronophages, comme les notifications par e-mail ou des rappels, permettent aux collaborateurs de se concentrer sur leur cœur de métier.\u003C\u002Fli>\u003Cli>Une plateforme de communication interne basée sur l’IA et la gamification (comme avec des jeux, des systèmes de récompense, etc.) renforce l’implication, la participation et la motivation, grâce à une reconnaissance des réussites.\u003C\u002Fli>\u003Cli>L’analyse prédictive alimentée par l’IA permet au manager de mieux comprendre les besoins de ses équipes en identifiant leur comportement. Il est ainsi possible d’anticiper leurs préférences et leurs besoins, puis d’adapter la communication.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cbr> \u003C\u002Fp>",{"__component":20,"id":65,"level":22,"text":66},6462,"Le rôle du manager dans le développement de l’IA",{"__component":16,"id":68,"text":69},9641,"\u003Cp>Dire que l’IA bouleverse le management tel qu’on le connaissait est un doux euphémisme ! Les managers doivent encore une fois faire preuve d’adaptabilité et de résilience pour apprendre à collaborer avec l’IA et en tirer profit. C’est à cette seule condition qu’ils deviendront des managers augmentés, et non “remplacés” 🙏.\u003C\u002Fp>\u003Cp>↪️ Comment ? \u003C\u002Fp>\u003Cp>Le manager de demain s’oriente vers une activité de leader, où ses qualités d’écoute active, d’empathie et de bienveillance seront mises en avant pour pallier aux manquements de l’IA à ce sujet. Il devra toutefois accepter de déléguer à l’IA certaines analyses et décisions, et avoir de solides bases dans cette technologie pour rester compétent, mais aussi crédible. Une approche proactive est indispensable pour que les évolutions ne soient pas subies, mais décidées 🔥. \u003C\u002Fp>\u003Cp>📢 Les qualités d’un manager pour travailler avec les systèmes d’IA : \u003C\u002Fp>\u003Cul>\u003Cli>la curiosité et l’ouverture d’esprit \u003C\u002Fli>\u003Cli>la créativité \u003C\u002Fli>\u003Cli>l’agilité \u003C\u002Fli>\u003Cli>l’écoute \u003C\u002Fli>\u003Cli>l’empathie \u003C\u002Fli>\u003Cli>la flexibilité cognitive \u003C\u002Fli>\u003Cli>le leadership pour motiver et fédérer ses équipes, leur faire des feedbacks et les pousser à progresser.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Tu l’auras bien compris, l’IA fait d’ores et déjà partie du quotidien des managers. Et tu dois t’attendre à de nouvelles évolutions dans les prochaines années, la technologie ne cessant de se développer 🚀. Mais ne t’en fais pas : ta formation à l’IFAG te prépare justement à savoir t’adapter. Tu auras toutes les cartes en main pour devenir le manager de demain !\u003C\u002Fp>",{"id":71,"metaTitle":72,"metaDescription":73,"preventIndexing":74,"og":7,"twitter":7,"metas":75,"links":76,"shareImage":7},3419,"Le management par l’IA| IFAG","Manager par l’intelligence artificielle n’est plus une utopie. Découvre comment l’IA impacte directement la fonction de management !\n",false,[],[],{"id":78,"name":79,"alternativeText":7,"caption":7,"width":80,"height":81,"formats":82,"hash":113,"ext":84,"mime":87,"size":114,"url":115,"previewUrl":7,"provider":116,"provider_metadata":7,"createdAt":117,"updatedAt":117},9366,"Design sans titre (4).png",1235,737,{"large":83,"small":92,"medium":99,"thumbnail":106},{"ext":84,"url":85,"hash":86,"mime":87,"name":88,"path":7,"size":89,"width":90,"height":91},".png","https:\u002F\u002Fsarcdprodstrapi.blob.core.windows.net\u002Fstrapi-media\u002Fassets\u002Flarge_Design_sans_titre_4_445259e205.png","large_Design_sans_titre_4_445259e205","image\u002Fpng","large_Design sans titre 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